Search Engine Marketing (SEM) is a way of buying highly targeted streams of visitors from major search engine providers like Google and Yahoo. Google's AdSense program – the ads running down the right-hand side of Google's search results – is the best known SEM program.
Many people assume that SEM ads are only useful if you're selling a physical product. In fact, SEM can be a great tool for governments and non-profit organizations too. Tourism resources, fundraisers, policy/legislative awareness, and event promotion are all great candidates for SEM campaigns.
FRII Creative's SEM experts have years of experience designing and running cost-effective campaigns for private and public entities.
